Building the brand, one idea that came into my mind would be to revisit some of the larger events in late history, moments of which Sky News would have covered. Bringing people the latest, this commercial's focus is around Hurricane Katrina and the coverage that happened, focusing especially around the quotes of any number of reporters on the ground and experiencing it first hand.

It's near straight from video I have recorded, and for the most part, is just amazing to look at, even if this was a mock. If you're interested in watching the source of a bit of this, here is a [link] . It's a time in history where America truly was shown for what we may truly be, a nation living on resources we've never reinvested in, but also, a nation which the people want to help one another, but are not always able to.